“What has been the impact of the global pandemic on ecommerce?”
My usual reply would be that a crisis acts as a catalyst. It accelerates some of the anticipated ecommerce trends and places digital transformation at the top of most corporate agendas.
5 ways COVID-19 impacts ecommerce Read More »
Increasingly more B2B purchases are made online. What’s more, B2B buyers indicate that they are not buying as much or as frequent as they would like, mainly because B2B companies fail to provide them with a convenient, effective and intelligent digital commerce option.
So, have these companies chosen not to be digital? What is stopping them?
e-Commerce in B2B … or not to be? Read More »
We are all increasingly turning to smart devices in our quest for information. Smart assistants are becoming the new guards that will oversee a large part of our product searches. Algorithms will provide us recommendations and will ultimately drive our purchase decisions. Let’s take a small trip down memory lane to illustrate some parallels with recent developments.
Smart Assistants are the New Gatekeepers Read More »
“Adapt or die” would be my advice to any business operating in the B2B distribution industry because the rapidly evolving market conditions and customer expectations can no longer be ignored. Yet I keep coming across B2B companies that are still sitting on the fence when it comes to changing their (digital) strategy.
So, have these companies chosen not to be digital? What is stopping them?
Session at the SAP Marketing Days. The digital transformation journey at Spandex. (video – nl)
Digital Transformation at Spandex Read More »
