Adapt or Disappear: The speed of digital transformation continues to disrupt the wholesale industry.
“Adapt or die” would be my advice to any business operating in the B2B distribution industry because the rapidly evolving market conditions and customer expectations can no longer be ignored. Yet I keep coming across B2B companies that are still sitting on the fence when it comes to changing their (digital) strategy.
So, have these companies chosen not to be digital? What is stopping them?