Web minded.
Quality driven.
Creative at heart.
Hi, I’m Frederik, a digital & e-commerce adviser from Belgium. I help teams , big and small, to establish and operate a winning online business.
WebMinded is the alter ego of Frederik Claessens.
Business Analyst – Digital Marketer – Graphic Designer – Thinker,
with a strong “get it done” attitude.
Brands I've worked with or for:
What I Do
I’m a digital commerce & strategy adviser,
helping teams to build great e-Commerce Solutions.
I have a hardwired desire to deliver quality and an instinct for good design.
I Listen.
Before starting anything, I like to discover your vision & ideas and understand your challenges and expectations.
I Advise.
Driven by a desire to make progress and with a good sense of what works and what doesn’t, I’ll help you grow a high-converting online business.
I Design.
I translate your business & customer needs into clear and concise functional, design and technical requirements for crafting the perfect web platforms .
What I do do
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What I don't do
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Let me Help you
Even if your needs don’t neatly fit into a clearly scoped project – or, if you’re simply at the early stages of something new and exciting but not quite ready to implement – a brain-picking chat might just be what you’re after.

My Projects & Experience
I built up over 15 years experience in digital marketing and e-commerce. And I met with a lot of marketing, business and IT teams during that time.
So, I know how hard it can be to find someone that knows what you want, understands what your customers need, and gets you what you need without surprises.
My Story
I’m a digital commerce enthousiast, a marketing technologist and a Spotify addict.
I’ve always loved to be creative, and I’ve always loved computers.
So, soon after I got my master’s degree in graphic design, I combined it with my love for new technology and took my first steps in webdesign. I started by building and managing websites for different organisations and that’s how I rolled into to the broader world of digital marketing.
My fascination for applying technology in sales & marketing processes has always remained and eventually led me to e-commerce.
Obviously the online world has changed over the years. But I love the way strategies shifted from a company- and product-centric approach to a more customer-centric approach with a focus on actual customer needs and a personalized customer experience.
